The Fedex logo is a little obvious. I chose this one because of its use of negative space between the E and the x, which create an arrow, which symbalizes go. Because Fedex is a shipping company with the name express in it, it makes sense to symbalize speed or action. http://www.google.com/imgres?q=Fedex+logos&hl=en&gbv=2&tbm=isch&tbnid=M37chCAyS-6FJM:&imgrefurl=http://symbolphotos.blogspot.com/2010/07/fedex-logo-photos.html&docid=G0mJXGdS_xsLXM&w=475&h=200&ei=1itZTrXtJJDQgAfS48CYDA&zoom=1&iact=rc&page=1&tbnh=87&tbnw=207&start=0&ndsp=28&ved=1t:429,r:1,s:0&tx=73&ty=38&biw=1264&bih=908 in its logo.